Rank your site higher yourself or use SEO services?
December 10, 2009
The term Search Engine Optimization or SEO for short is the industry term to increase the ranking of your website in the search engines thus increasing your visitors. SEO sounds complex but it is not as difficult as many people tend to think and in fact it is rather simple. The only 2 tasks you need to do to get first page positions is providing good relevant content on your web pages and getting links from other related sites. That’s it! Good content and links.
Good content on your web pages means having well written text that people can understand, the text should include the keywords you think people will be searching for in the search engines. Good content can also mean having related videos, news, audio files, and documents. Anything on the web can be classified as content, you just need to think what would help your website visitors and give that to them so they feel your website helps them and want to contact you or visit your site again in the future. It’s interesting that when people find your site useful so will the search engines thus give you higher rankings as they are getting smarter at monitoring web behaviour.
The other important factor to getting your site position higher in Google and the other search engines is to get other websites to link to your website with the keywords that you want to have people find your site for. Having links from websites related to yours helps your rankings even more so it’s a good idea to search for them rather than random websites. There are various methods in which you can get links including commenting on blogs and linking your name to your website, submitting articles to article directories which include a link to you at the bottom, submitting your website to web directories. There are many other ways to get links and that will be detailed in another article as there are too many to list here.
So as you can see it is not rocket science to get your website ranking high and don’t believe anyone that tells you otherwise. So why are there so many seo company’s around if it is so easy? Well it is not difficult but it can be highly time consuming because the work that a search engine optimisation services should do for your includes keyword research, searching for quality links to your website, monitoring traffic performance and that’s just the minimum.
When you don’t have the time to search for sites where you can get links from you can always pay an affordable seo service company to do it. So it comes down to time or money, think if how much money you are loosing now by not paying a positioning seo service company to do this for you, or making time to do it yourself.
Reputation Management – Online Reputation Management | SEO Services | SEO Traffic Spider
November 15, 2009
It hardly needs to be mentioned that you succeed or fail in your marketing by the amount of trust you generate among your target audience in your brand name. A slight chink in the trust may tell adversely on your reputation as an honest businessman and your sales will start falling immediately. Another reason for a fall in your reputation may be the smear campaign launched by your competitors against you. They may tarnish your name and your business without any valid reason or fault on your part. This kind of injustice is a common phenomenon in the internet marketing. Your competitor writes just one article against you and submits it to hundreds of directories. Alternately, your adversary sponsors AdWords ads against your site on the first page of some popular search engine. The ad may be somewhat like this: Be Careful Of This Fraud (keyword). This is sufficient to annul years of hard work put in by you to bring your business to its present level. Taking steps to maintain and further boost your reputation as an honest businessman in such circumstances is called online reputation management. One way to persuade your competitor is to request him politely to remove the offending comments and then threaten him with legal action if he still persists. If this tactic also fails, it would be better to fight him out at his own ground, that is, by playing the SEO game with him. You can try to push the page/site with offensive comments to the second results page of search engine, for example, Google. This can be achieved through several steps;1. Push other sites that have lower rank than your competitor’s site above it on the Google research page. Assuming the site with the negative comments against you ranks fourth on Google page, you should try to boost the rank of the sites below it to supersede it to a higher rank. You can do so by applying SEO techniques. You can, for example, add favorable comments on this site. Book mark it in as many social media sites such as Technocrati, Digg, Delicious etc as possible. You may even write positive reviews about it on the home page of your site by placing links at suitable places. 2. Ask someone you know who commands authority for his site to write a good review for your site and publish the same on your home page saying: What others are saying about us. 3. Create new content and syndicate it through articles, blogs, newsletters, etc for seoing your own site. You may also submit the content for syndication through RSS feeds. In this way you can indirectly persuade the audience to ignore the comments against your site. 4. Create new sub-domains or sister domains of your site. Google often considers the sub-domains as different sites, but they command the same authority as the primary domain. Post preferably new content on the sub-domain site. You need not fill it with hundreds of pages. Just 10-12 pages should suffice. Reputation management basically involves delivering (sometimes over-delivering) what you promise in terms of quality and quantity. Once this trust is built up, it is difficult for your adversaries to shake it.
“Do Follow” Blogs | SEO Services | SEO Traffic Spider
November 13, 2009
Do Follow blogs are those that allow the readers to write their comments on them. As against them, there are No Follow blogs that prevent the placement of comments.
While some blog sites allow the readers to offer their comments irrespective of their quality, there are others such as Wordpress that do not allow that. This is done by appending HTML attributes called ‘Do Follow” or “No Follow” to the blogs according to their policies.
How to identify the “Do Follow” blogs?
If you want to make creative, informative and useful comments on a blog, there is a simple way to identify the “Do follow” blogs.
Just hit on the View button on the browser page of the blog post and click on the ‘source’ from the drop down menu. It will open up the source code of the blog post. Then you can use the Search or Find function to see if it has rel=’external’ term near any comment. If you find one, it is a Do Follow blog. If you find the term rel=’external nofollow’ or rel=’nofollow’, it means you cannot make any comments.
Advantages of Do Follow Blogs
There are several advantages of Do Follow blogs. When you write unique, informative and useful content in a blog, it tends to inspire admiration or disagreement in the readers who are usually impelled to express their opinions by commenting upon it.
They may make some references to other relevant content either in their own blogs or in the blogs of others by providing links for further reading. This is how it should be. This is one way to widen the area of knowledge or discussion on the subject of the blog.
Another advantage lies in the optimization of the blog from the search engine’s perspective. The comments create back links for the commentators’ blogs. This kind of inter-commenting builds up an interactive community of bloggers on a particular niche or subject and a network of connecting links that are helpful for all the participants.
Unfortunately this kind of commenting has degenerated into a kind of spamming for promoting the websites for search engine optimization. The readers of the blog, instead of making any creative and useful comments, just add some inane words followed by links to their own blogs. This may be called artificial link building.
Some webmasters have developed software that can find out the blogs of your niche. All you need to do is to fill up the search bar with the niche words or phrase and you get a list of blogs in your niche. Some software even provide comment templates which can be filled up in the comment areas to get the back links for SEO purpose.
While the “No Follow” attribute prevents needless seoing of useless content or spamming, it also prevents the publication of genuine and creative comments. Some adventurous souls have found plugins to circumvent even Wordpress HTML commands for No Follow.
What is needed, therefore, is that instead of installing No Follow attributes, the blogger community should encourage its members to desist from spamming and contributing only informative and useful content in their comments.
At the same time, the robots of the search engines, too, have become more sensitive to link harvesting and blacklist the sites whose webmasters resort to such unhealthy practice of link building.
RSS Feed | SEO Services | SEO Traffic Spider
November 13, 2009
RSS is an acronym for Really Simple Syndication and also sometimes Rich Site Summary. The word syndication indicates that the content, which may be in form of blogs, articles, news headlines, audio or videos, is submitted to several recipients in form of web feed formats. An RSS document is, in fact, called a feed or a web feed. It is like article syndication where the same article is submitted to several article directories for publication.
Its other full form, Rich Site Summary indicates that usually the feed is submitted in form of a summarized text. The whole process of submission of content takes place automatically. Usually website content or blogs are updated to keep the content fresh and up-to-date, so, as soon as the content is updated, it reaches the audience instantly. Sometimes some subscribers to the RSS feed avidly wait for latest updates on their niches; they get it immediately without having to make enquiries about it.
RSS feeds can be read with the help of a special kind of software called RSS reader, feed reader or an aggregator. RSS reader can be read through the desktops or mobile devices. The information is published through a standardized XML file format and can be read through several different programs.
Any person can start subscribing to an RSS feed by entering the URL of the feed into the feed reader or by just clicking on RSS icon in the browser that starts the subscription process by asking for his name and email id. The RSS reader keeps checks on the updates in the content subscribed to by the user and provides an interface to monitor and read the feeds.
There are several advantages of RSS feeds both for the content creators as well as the subscribers.
Content creators can share their content online with thousands of subscribers almost free of cost. Once you create your content, it is automatically broadcasted to the subscribers. It is not like articles which you need to submit manually to scores of article directories. The whole process is very tiring, monotonous and time consuming.
It is an ingenious way of getting back links to your websites and promoting your products and services. RSS feeds are, therefore, a very useful platform for search engine optimization of your website.
No website can survive in the present scenario, if the content in it is not updated frequently to keep up with times. Quite often the webmasters are not good at creating the content. Hiring ghost authors proves costly. The best way for them, therefore, is to subscribe to RSS feeds of the niche of their sites. They can get content on regular basis.
If Adsense ads are the main source of revenue from your website, RSS feeds can come as boon. You get the content relevant to the subject of your site on regular basis. Google keeps inducting the Adsense ads while you continue to make money.
If you are running an online blog, magazine, newsletter or a newspaper, you do not need to run after the authors for writing content for you. You only need to subscribe to different RSS feeds connected with the content of your site.
You can be notified of the fresh arrivals in the shopping malls or stores of your choice. You do not have to log on the website of the store or the shopping mall. You can also receive weather alerts and news about other changing weather conditions.
SEO IP Class | SEO Services | SEO Traffic Spider
November 12, 2009
There are several ways web hosting can be utilized for SEO purposes. In fact, there is a special kind of web hosting called “SEO Web Hosting.” This kind of hosting enables the companies to exercise greater control over their clients’ internet properties or domains in that they can make them (domains) appear separate web properties to the search engines. This practice prevents their client domain rankings from being filtered by the web hosting filters.What is an IP class?In order to understand an IP class, we must first understand what is an IP or an Internet Protocol address. An IP address is a numeric address of your computer. For example, an IP address looks like: 74.86.246.210. It consists of four parts called: Class A, B, C, D. In this address, the figure 74 is called Class A; 86 is class B; 246 is class C; and 210 is class D.Of these four classes, class C or C class is important for hosting a site from the SEO point of view.What are “Multiple C Class IP Addresses?”When you have multiple class C IP addresses, each address has a different C number. Some web hosting companies give you multiple C IP addresses. Multiple C class IP hosting is a very powerful SEO tool to boost the page ranks of the websites. These addresses are specially designed for seoing the blogs and small websites.Why do we need multiple C IP class web hosting?It is quite well-known that the best way to secure high page rank for a website on Google search pages is to have as many links (rather back links) as possible directing the searchers to that website.Getting the back link is, therefore, the greatest challenge for the webmasters or internet marketers to optimize their websites. Most people resort to link spamming, link harvesting, or similar other black hat techniques to get backlinks in order to boost the rank of their websites. This is obviously not an ethical way.Moreover, Google also does not approve the links from websites that are hosted on IP addresses in the same IP C class as yours. Multiple C IP class web hosting is a powerful tool to circumvent Google’s stringent web hosting conditions and getting back links from the same IP C Class address.Getting Multiple C Class IP hosting is quite easy. You should go to the website of a Multiple C Class IP Hosting provider and sign up for 5-10 Multiple C Class IP package. Search the internet for comparative shopping to get the best deal. Register 5-10 different domain names related to the main niche keyword/phrase of your website.Create 5-10 Wordpress blogs with the domain names you have acquired. Write original, informative and useful blogs with main keywords/phrases. Create text links and use them as back links to connect to your website.The large number of back links coming from so many websites is sure to boost your search engine ranking for your niche keywords or phrases. Getting back links from different websites is all that the modern SEO is about. You can maintain your high page rank for a long time by creating more and more blogs or articles on your websites.
What is Social Media Optimization | Affordable SEO Services | SEO Traffic Spider
November 5, 2009
Social media optimization or SMO is yet another method for search engine optimization of your site. As the name implies, you optimize your site by advertising it through the social media sites, online communities and community websites such as blog sites, message boards, podcasts, wikis and vlogs.The methods for social media optimization involve the use of RSS feeds, social bookmarking, video and photo sharing, social news buttons and blogging etc. The basic idea is to drive traffic to your site without spending money on search engine advertising.The concept of social media optimization was introduced by Rohit Bhargawa of Ogilivy Public Relations. Originally, he enunciated five rules for social media optimization, but the list was expanded by other contributors.According to Rohit Bhargawa, “The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.”In actual practice, social media optimization seeks to create links to the site by making it more visible through the social networking sites like Squidoo, Blogger, Hubpages, Face Book, Twitter, Digg, Delicious, My Space or search engines like Technorati.How does one go about social media optimization?Getting links for your websiteThe number of links your site manages to pull through decides its popularity with the search engines. It is like deciding the popularity of the leader through the votes he gets. In case of a website its popularity index is the number of links it gets from other websites. Tagging and bookmarkingTagging and bookmarking can be made easier by inducting content features such as buttons like “add to delicious” and other bookmarking sites. In addition to this, you can also include relevant tags to your pages besides the home page for the popular social bookmarking sites.Create inbound linksInbound links are considered important for the popularity of the site and its content in searching engine ranking. You should create links to the blogs or sites that contain back links to your site and increase its visibility.Make your content travelMake some changes in your site to enable your content to travel far and wide in your niche area. This can be done by including portable content such as PDFs, video and audio files and submitting them to your list members as well as sites related to your niche. This will help you to create back links for your site.Allow others to use your contentA glaring example of this practice is YouTube. You can download its videos to your sites to illustrate your content and make it more interesting. Another example is to use RSS feeds to syndicate your content so that others can use it for their benefit. This can help you to drive traffic to your website.Pros and cons of social media optimizationAs with other methods of driving traffic, social media optimization has become victim of spamming or link farming. While the noble idea behind social bookmarking is to include links to informative, useful and interesting sites, people bookmark – syndicate – their own sites in numerous bookmarking sites unmindful of the quality of their content which can be pirated, duplicate and cheap. It simply eats into the web space of the bookmarking site and creates a kind of content garbage making it difficult to sift grains from the chaff.
What is SPAM | Affordable SEO Services | SEO Traffic Spider
October 26, 2009
It is really difficult to define spam. But generally speaking, spam is unsolicited information, which is forced upon the reader and is purported to advertise some service or product. The unsolicited information is not provided just once or twice; the reader is, in fact, so much bombarded with the same kind of information that he gets exasperated. Here are some of the important features of spam.Spamming through emailsThe spammers consider email as the best medium for sending spam. They try to remain anonymous and send mails in massive quantities. The sender addresses are generally spoofed or harvested to conceal the identity of the real senders.You may also receive political messages, appeals for charities, chain letters and spam to spread malware.All unsolicited mails are not spam. For example, you have given your email id with a permission to receive messages, newsletters and business proposals. If the sender also sends legitimate business proposals, charity appeals, invitation to seminars, e-books through his emails, they are not considered spam. The reason is that the sender has already sought your permission to send you mails.Sometimes the unsolicited messages of genuine nature may come from senders who have not sought your permission. Let us say you have only one supplier of certain product that you are trading. You wish you could know some other supplier for a competitive buying. Suppose you get a message from an Asian producer of the same product who quotes lower rates, then you would not consider this unsolicited message as a spam.The key word for spam is ‘bombardment’ with unsolicited messages. Spam has spread its tentacles in other forms of internet marketing especially article marketing. Most article writers tend to cater to the search engines rather than the searchers of information through search engines. Search engines accord prominent display to popular websites on their first pages. Their criterion for popularity of a website is the number of links that connect to that website.So the article marketers fill up their articles with large number of links to their websites to hoodwink the search engine robots called crawlers. Not only that, they submit the same articles to hundreds of article directories through automatic submission software. The strategy is to create a deluge of links to fool the search engines.Since their only objective is to create links, the articles mostly contain duplicate or copied content. Though prominent article directories such as Ezine Articles discourage such articles, there are numerous other article directories that turn a blind eye to such submissions. This type of spamming is called link spamming through articles. How to treat the spam?Though you cannot stop the link spamming through articles, as it is for the article directories and search engine robots to devise methods to discourage their submissions, there are several ways you can stop spam in your emails to some extent. Do not post your email ids on the public forums, newsgroups, chat rooms or websites.Do not open messages that appear spamEmail service providers usually offer effective tools and filters to stop the spam mail. Yahoo, probably the most popular email service, provides options to do so. You can select all the messages that appear spam and click on the Spam button. They will stop appearing in your inbox. Yahoo also offers spam filters. You should add the spam mail’s id in the prescribed filter box and you will stop receiving mails from that sender.
